1. Introduction
The era we live in has various types of advertisement methods. Among the many advertisements, we focused on the TV, Online, Paper and Outdoor advertisement. The example cases of these advertisements that we collected are focused on humor or fear appeal. The reason why we divided the advertisements into the two groups is because humor and fear appeal based advertisements have enti
TV advertisement
TV ad is..
Advertisement which is aired in television media.
most powerful advertisement method.
TV ad’s strength & limitation
-Show and Tell effect
-Image and sound effect
-Broad coverage
Strength
Limitation
- high cost
- Hard to Change
method by identifying the causes of low satisfaction, and the same kind of problem and become a boon for university students is a little bit.
ⅲ. Literature Review
(1) Newspaper
① 대학생활 만족도 女 ‘20.9%’ vs 男 ‘32.9%’
대학생 10명 중 4명은 자신의 대학교 학창시절에 대해 만족하지 못한 채 졸업을 할 것으로 보인다. 취업·인사
advertisement, milk marketer need to method to improve brand acknowledgement
4. Milk market consumer's chracter
① Classify milk market To FCB model, it is rational and low involvement market. Relatively milk's price is low and milk is favorite food, consumer buy milk in low involvement. But milk related health, so consumer rationally think milk's quality and buy it. Rational consideration i
Advertisement Examples
1. Why we have chosen Beer advertisement for research?
(1) Alcohol industries is one of the typical industries using the advertisement model
We are exposed to many beer advertisements using models,, humor, and music.
Beer advertisements are typical in using the advertisement model related with model, humor and music. For an example not only beer but domestic mark
Music appeal method can help people to remember the name of product
Analysis of Advertising
Is this advertising effective when appeared magazine which is full of fashion-related advertising?
Humor appeal can affect customer well especially when appeared at unusual media
buying behavior : Focused on beverage advertisements.
Population University students
Sampling University students who have been experienced buying and drinking ‘광동 옥수수 수염차’ and ‘남양 십칠차’
Period of conducting survey 2010. 05. 14 ~ 2010. 05. 20
Selected Area Such an university town; Shinchon, Hoegi (Where a lot of floating population)
Survey Method SRS Method
Product name: DYNAMIC
Slogan: Cheer up! Your Health & Life
Many beverage companies fiercely compete to survive.
People of different cultures have standards for favorite drink!
2. SWOT analysis of Kim Yuna
As a model for Kim to Kim from the perspective of advertisers to conduct a SWOT analysis, the result is what would happen? What are the strengths of Kim Yuna than the sports stars have more than the value of the products tend to have. Popular communities across just as well as the influence large recession, coupled with the difficulty forgetting for a moment the
브라질 시장은 소비.구매패턴 : 중산층 이상은 주로 대형 슈퍼마켓, 대형 백화점에서 구매. 총 127개 쇼핑센타(상파울로:47개)가 소매판매의 약17% 점유.90년대 들어 매년 약 20%의 성장 지속 (95년 매출 약 100억달러)최근 경제안정으로 저소득층 제품과 고급 최신기술 장착제품의 판매율 상승. 소비형태 양극